Privacy Policy
Effective Date: June 28, 2026
Welcome to TheSaferRoad.com ("Website"), operated by Safer Road, LLC ("Safer Road," "we," "our," or "us"). We respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, purchase products, subscribe to communications, or otherwise interact with us.
By using this Website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect information in several ways.
Information You Provide
You may voluntarily provide information including:
Name
Email address
Mailing address
Billing address
Phone number
Payment information (processed securely through third-party payment providers)
School or organization information
Customer service inquiries
Marketing preferences
Any information you submit through forms
Information Automatically Collected
When you visit our Website, we may automatically collect:
IP address
Browser type
Device type
Operating system
Pages visited
Time spent on pages
Referral website
Geographic region (approximate)
Cookies and similar technologies
This information helps us improve Website performance and user experience.
2. How We Use Your Information
We may use your information to:
Process orders
Deliver products and services
Respond to inquiries
Provide customer support
Send order confirmations
Send newsletters or promotional emails (with your consent where required)
Improve our Website
Analyze Website usage
Prevent fraud
Maintain Website security
Comply with legal obligations
3. Children's Privacy
Our educational materials are designed for families, schools, and educators.
However, this Website is intended for use by adults such as parents, teachers, school administrators, and other authorized representatives.
We do not knowingly collect personal information directly from children under 13.
If we become aware that personal information from a child under 13 has been collected without appropriate parental consent, we will promptly delete such information.
Parents who believe their child has provided information may contact us at:
team@thesaferroad.com
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
Remember user preferences
Improve Website functionality
Analyze Website traffic
Measure marketing effectiveness
Personalize content
You may disable cookies through your browser settings, although certain Website features may not function properly.
5. Analytics
We may use third-party analytics providers, such as:
Google Analytics
Meta Pixel
Other website analytics tools
These services help us understand how visitors use our Website.
These providers may use cookies and similar technologies consistent with their own privacy policies.
6. Email Communications
If you subscribe to our mailing list, we may occasionally send:
Educational resources
Product announcements
Promotions
Safety updates
Company news
You may unsubscribe at any time using the unsubscribe link contained in our emails.
7. Payment Information
Payments are processed by secure third-party payment processors.
We do not store complete payment card information on our servers.
Payment information is governed by the privacy policies of the applicable payment provider.
8. Sharing of Information
We do not sell your personal information.
We may share information with trusted service providers that help us operate our business, including:
Payment processors
Shipping providers
Website hosting providers
Email marketing providers
Analytics providers
Customer support services
These providers are authorized to use your information only as necessary to provide services on our behalf.
We may also disclose information:
To comply with applicable laws
To respond to legal requests
To protect our rights
To prevent fraud
During a business transfer, merger, or acquisition
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Data Retention
We retain personal information only as long as reasonably necessary to:
Fulfill the purposes described in this Privacy Policy
Complete transactions
Comply with legal obligations
Resolve disputes
Enforce our agreements
11. Your Privacy Rights
Depending on your state of residence, including California, you may have rights regarding your personal information, including the right to:
Know what personal information we collect
Request access to your information
Request correction of inaccurate information
Request deletion of personal information
Request information about disclosures
Opt out of certain data processing where applicable
To exercise these rights, contact:
team@thesaferroad.com
We may verify your identity before responding.
12. California Privacy Notice
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
We do not sell or share personal information for cross-context behavioral advertising as those terms are defined under California law.
California residents may submit requests regarding their personal information by contacting:
team@thesaferroad.com
We will respond in accordance with applicable law.
13. Third-Party Links
Our Website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites.
We encourage users to review the privacy policies of any third-party websites they visit.
14. International Visitors
Our Website is operated in the United States.
If you access the Website from another country, your information may be transferred to and processed in the United States.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes will become effective upon posting to this page.
The "Effective Date" at the top of this Privacy Policy indicates the latest revision.
16. Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, please contact us:
Safer Road, LLC
Email: team@thesaferroad.com
Website: TheSaferRoad.com